Dine-O-Mat
Dine-O-Mat was conceived as a new, take-away orientated sub-brand of the existing Eddie Rocket’s Diner franchise. The scheme sought to reference the styling of the main brand, but infuse it with a retro-futuristic, sci-fi aesthetic. The colour scheme was deliberately strong and graphic, with colours restricted to the bold red, recessed stripes in the ceiling and the twisting yellow jet-stream which winds itself as a single strip through the ceiling, walls and floor of the restaurant.